First Starbucks launched its own ’elevator music’ record label, now South Wales’ indie coffee shops are set to get a lift themselves, through a cross-promotion with Cardiff-based indie band Paper Aeroplanes. The folk group will give away an exclusive four-track CD for free with food at 12 independent cafés. In turn, the coffee shops feature on the CD cover and receive promotion at gigs and through social networks. Lead singer Sarah Howells told The Guardian: "Tracks from our debut album got added to the Costa Coffee playlist. But our music and ethos are far more geared to those smaller, unique hidden gems."