Organisers of Interbake China 2007 - one of Asia’s largest international bakery exhibitions - say that Western expertise is very much in demand in the country, whether for machines, production, product design or packaging.

With a population of 1.3 billion people and annual economic growth of 10% over the past nine years, China has an enormous baking market, which has seen a 14% increase in sales in recent years, according to Cherry Lee, project manager of organiser Canton Universal Fair Group. Market research suggests that the annual consumption level of bakery cake and pastry products has quadrupled since 1994.

The 11th Interbake China exhibition focuses on bakery machinery and ingredients including flavours, yeast and other additives, as well as packaging. It aims to provide an opportunity of exchange, promotion and co-operation between countries and exhibitors. The number of exhibitors at Interbake China has increased by more than 30% over the past four years, and with a total area of 36,000 sq m, Interbake China 2006 attracted over 63,072 professional visitors and 632 exhibitors from 62 countries.

Companies exhibiting their products and technologies last year included Zeelandia, American Ingredients Company, Sanneng, Kolb, Cargil, Wilson, Denmark Crisp machine, Rich’s, Mike Garden, Sinmag and Sun-mate.

Interbake China 2007 will be held in Guangzhou at Guangzhou International Convention and Exhibition Center (GICEC) from 12-14 May, 2007.