Pancake Day PR of the week comes from self-proclaimed food alchemists Bompas & Parr, who have created "the world’s first food-based magic set that lets you use your kitchen for a performance as magical as the most avant-garde restaurant".

Each set of which only 10 were made for Harvey Nichols contains "a miniature edible laboratory of potions, syrups, powders and pipettes to make pancakes that glow in the dark using the same enzymes as fireflies; fire projectiles across the kitchen; and even turn your pancake topping into real gold".

Damn and we were planning on giving up luminous flying gold pancakes for Lent too.