Kingsmill is to be an official partner of The Big Lunch next year - a special celebration to mark the Queen’s Diamond Jubilee.
To be held on Sunday 3 June, 2012, the event will aim to get as many people in the UK as possible to have lunch with their neighbours on one day.
The Big Jubilee Lunch is part of the programme of events coordinated by Buckingham Palace, to mark the 60-year reign of the Queen.
“We are delighted to be involved with The Big Lunch,” commented Guy Shepherd, category director, Allied Bakeries. “Supporting The Big Lunch is a natural fit for Kingsmill as lunch is what we do.”
Kingsmill will be involved in promoting the event with a PR campaign, and will also carry on-pack promotion from March next year.
The Big Lottery Fund and MasterCard will also be official partners.