Kitchen Range Foods (Peterborough) is extending its range of Cadbury chocolate donuts with the launch of an individually wrapped Cadbury Milk Chocolate donut - a single ring donut covered in smooth Cadbury milk chocolate and sprinkled with chunky chocolate pieces.

The firm hopes the donut will encourage impulse buys. "It will help to push Cadbury Milk Chocolate Donuts into new channels as both a convenient and indulgent snack," said marketing manager Matt Godbold.