The sale of American-style donuts has taken the UK by storm with more and more specialist shops being opened throughout the country.

Bakers and consumers are becoming more adventurous; it is no longer enough to serve ring or jam-filled doughnuts, says McDougalls.

Nowadays, the choice is extensive - glazed, sprinkle-covered, cream, lemon and blueberry to, even, chocolate cake doughnuts.

Coral Rose, head of marketing at RHM Foodservice, says: "Making a selection of baked goods from scratch is no mean feat so why not let McDougalls’ high-quality bakery mixes take some of the strain? McDougalls Doughnut & Bun Mix combines convenience and a much-desired freshly-baked taste to give consistent results with minimum effort. The yeast-based mix can produce doughnuts in minutes. It’s easy to use with authentic and consistent results every time."

It is available in 4 x 3.5kg-bag cases with a 92 x 57g-pack yield.