BakeMark UK (Wirral, Merseyside) showed new products on its stand at IFE05, including a range of licensed items developed in collaboration with Nestlé.

Also on show were sweet treats from the Readi-Bake portfolio, plus a selection of frozen bakery specialities from the Bon Vivant range.

Following the success of the Smarties cookie, customers have indicated they anticipate huge potential in licensed products, says BakeMark UK.

Visitors to the stand were invited to sample a new Smarties cookies, which was available through in-store bakeries and foodservice outlets from spring 2005.

Also on display was a wide range of ready-to-bake cookies, doughnuts, Danish pastries, brownies and muffins, including the M&Ms cookie and the Simpsons range.

From the Bon Vivant portfolio, visitors saw a broad selection of breads and bake-off snacks. The Petits Crolines Fruit Assortment, completed the line-up in the Petits Crolines range of bite-sized sweet and savoury pastries.

Other bake-off snacks, such as Panoritos, Ciabattinos and the hot dog baguette, were also on show.