Northern Foods is expanding Fox’s biscuits with the launch of a trio of products under the new Ambers brand.
Part of a new £3m marketing campaign, due to break in May 2011, the Ambers range will be the biggest-ever new product launch for the brand, says the company.
The line has been developed to represent a new category of biscuit by Fox’s, under the theme of ’everyday indulgence’, and aims to encourage consumers to trade up from the typical everyday biscuit barrel. The range comprises: Fox’s Ambers Milk Chocolate Fox’s secret recipe of crunchy golden honeycomb biscuits, dipped in chocolate; Praline golden honeycomb biscuit baked with praline and dipped in chocolate; and Caramel golden honeycomb biscuit baked with caramel and dipped in chocolate. All varieties are available in 170g packs.