Coca-Cola Enterprises (CCE) is hotting up its summer soft drinks offering with the launch of Lilt Mango. The new flavour is available in single 330ml cans and will launch with 49p price-marked packs. Like Lilt Pineapple & Grapefruit and Lilt Zero, the pack will focus on the brand’s laid-back Caribbean ethos.
CCE trade communications manager Selena Taylor said: "It offers retailers a great opportunity to grow sales this summer. Lilt is the brand that reminds us of the relaxed feeling of the Caribbean. With the launch of Lilt Mango flavour, we want to remind consumers of that feeling."
Outers of 24x330ml cans of all Lilt variants will communicate a 49.1% profit on return to retailers, as well as a 36.8% profit on return figure communicated on outers of 500ml bottles of Lilt Pineapple & Grapefruit.