Farmhouse Fare has launched a range of puddings designed to take dessert eating from the dining table to the sofa.
The 300g microwaveable Lovetubs range comprises Caramel and Chocolate puddings which can be eaten straight from the tub. The firm, a subsidiary of Daniels Group, also hopes the new desserts will reintroduce 25 to 34-year-old women to hot puddings. It has already secured listings with Ocado Online, Waitrose, Tesco, Sainsbury’s and the Co-op.
"Lovetub are contemporary puddings that introduce everyday indulgence to traditional desserts, designed to make the category more appealing and relevant to younger females who have grown up eating desserts as part of the family dining occasion but no longer shop the category," said Daniels Group marketing manager Andrew Ovens.