Lucozade Sport will be supported with an £8 million TV and press campaign this year.
The push - by brand owner GlaxoSmithKline - will highlight the soft drink’s links with sport. It will kick off with TV advertisements on sports channels including Sky Sports. Press, radio, outdoor and digital ads will support the TV campaign.
Lucozade will also be pushed at sports events, including the Barclays Premiership football matches.
Brand manager Adam Prentice said: "By driving education and awareness, we can successfully grow the sports and exercise drinks category."