Macphie of Glenbervie’s (Stonehaven, Kincardineshire) market research shows that, consumers are keen to try new flavours in hot cross buns, with apple and cinnamon, lemon and raisin and chocolate versions all making an appearance in the market last year, as well as mini versions for children, and hot cross bun loaves.

Macphie’s Easter ingredients include Spiced Bun Concentrate, ready-to-use Crossing Paste and Macphie Sweet Glaze.