National Craft Bakers’ Week (NCBW) is just around the corner, so make sure you have all your point-of-sale (POS) and promotional materials at the ready, and posters up in your windows.
Running from 7-12 June, the week looks set to boost the sales of craft bakeries across the country, and generate plenty of media coverage. A number of bakeries will be sending in their cakes to various national radio and TV stations, including Radio 2 DJ Chris Evans, Christine Bleakley from BBC’s The One Show, Holly Willoughby and Phillip Schofield, presenter’s of ITV’s This Morning programme, and Radio 1 DJ Chris Moyles.
If you haven’t done already, visit our NCBW pages at www.bakeryinfo.co.uk to watch the video streaming of bakers at work in ’The Shop That Never Sleeps’ and to download resources and POS material.
l See page 15 for full details on the week