Marks & Spencer is trialling a new bakery format in the shadow of the new Whole Foods Market superstore, in Kensington, London.

The new-look ’Bakery & Patisserie’ department is among a number of innovations at its Kensington foodhall. It has a visible bake-off area behind a long chiller cabinet. A range of specialist loaves, such as sultana and hazelnut or five-seed golden wholemeal, are offered, under the slogan ’The art of baking ...taste the extra time and care we take’. There is also a racked section dedicated to organic breads, as well as the standard plant range.

The bakery and patisserie range includes chilled cakes and tarts, for example strawberry tiramisu for £6.99 and specialist patisserie. Fresh cream lines, such as fresh fruit individual pavlova at £1.75, are offered.