Bakers in the West Midlands can get a competitive edge by using a new free, online market research service called Food Insights.

The Heart of England fine foods business website is hosting the service at [http://www.heff.co.uk/] foodinsights, which offers food and drink companies industry reports, analysis and statistics.

Funder, West Midlands Food Partnership, urged SME food companies to register. "Having free access to key point summaries of some of the most recent consumer research, across a range of food categories, is a genuine asset," said manager James Allen.