McCoy’s Twisted aims to add a spicy twist to the crisp brand’s favourite flavours.
The limited-edition range includes a Salt & Malt Vinegar with Chilli 50g handy pack as well as a multipack. They will be available until mid-September.
Helen Warren-Piper, marketing director of bagged snacks at United Biscuits (UBUK), said: "The McCoy’s Twisted Limited Edition range provides retailers with the opportunity to capitalise on the growing trend for unique snack flavours."
RRP: 52p for a handy pack and £1.71 for a multipack of six