Wrap manufacturer Mission Foods has teamed up with the hit West End Musical We Will Rock You for its latest on-pack promotion.
The wraps will offer consumers a guaranteed 2-for-1 ticket with every pack. This will be combined with the chance to win a number of prizes, including luxury weekend theatre packages. A digital media campaign will also be offering the chance for someone to win a walk-on part in the show.
Mission Foods marketing director Ian Job said the partnership was an exciting opportunity which would resonate with consumers and “inject some fun and excitement into the category”.
The manufacturer has a 43% share of the wrap market and is currently outperforming the category with growth of 28%, according to Mission Foods.