Muffin Break has announced a new partnership with children’s charity Make-A-Wish UK.
The high street café chain will offer special Make-A-Wish muffins across its 58 UK stores during selected months in 2017, with 20p from each of the promotional muffins going to the charity.
Each store will offer the Make-A-Wish muffins during special March, May, July, September and November promotions.
The Muffin Break stores will be decorated with Make-A-Wish branded balloons and bunting, promotional Muffin Spikes to differentiate the Make-A-Wish muffins, badges and a collection tin on the counters to enable customers to donate additional funds to the charity.
Muffin Break will also donate a £50 voucher to the family of each child or teenager selected to celebrate their wish coming true, which can be spent at their local Muffin Break store.
Gemma Sandells, Muffin Break marketing manager, said: “We are proud to support such a worthwhile cause.
“The Make-A-Wish muffins are a great opportunity for our customers to enjoy one of our delicious, freshly baked muffins while at the same time knowing they are helping seriously ill children and teenagers make their cherished wishes come true at an incredibly difficult time in their lives.”
To donate to Make-A-Wish or to find out more about the charity, click here.