BB’s Coffee and Muffins (Brentford, Middlesex) has created a children’s range of products to support a recent licensing agreement for the cartoon character Muffin the Mule.

The shopping centre café operator’s children’s range now includes fruit mini muffins and a Muffin’s Muffin, says Michele Young, general manager. This has a Muffin the Mule image on a sugar disc on top.

BB’s has 105 cafés in the UK and Ireland. Its muffins and pastries are freshly baked in the store each day and sandwiches are freshly prepared.

The chain teamed up with Maverick Entertainment, the licensor of Muffin the Mule in September.