It’s finally here - National Cupcake Week kicks off today, in what will be a week-long celebration of all things cupcake.

The purpose of the Week is to drive sales of these sweet treats by bringing them to the forefront of consumers’ minds, while raising vital funds for our partner charity CLIC Sargent.

CLIC Sargent offers support and advice for children and young people with cancer, and their families.

If you haven’t already, you can ’like’ our National Cupcake Week Facebook page - - where you can also share all your news and events with us.

We also have posters available to download from the website to promote any special cupcakes you’ll be selling throughout the Week. Click here to download -

On Thursday 20 September, Will Torrent and Peggy Porschen will be available to answer your baking questions in a live Twitter Q&A @CupcakeWeek, as part of National Cupcake Week.

Porschen will hosting the session from 11-12pm and Torrent will be taking questions from 3-5pm.

If you are unable to attend the live sessions, you can also tweet us your questions in advance. Use hashtag
#AskPeggyPorschen or #AskWillTorrent for any questions you’d like to put to our baking experts.

To find out more about the Week, visit