September 14th - 19th

National Cupcake Week is a fantastic week-long extravaganza being organised by British Baker to celebrate this very special bakery product

>> Cupcake Competition Winners

The aim of the week, held September 14-19 2009, is to draw customers’ attention to the many wonderful recipes and exotic toppings available for cupcakes and to tempt both new and existing customers to buy (at least) one during the week!

British Baker will be sending out branded posters to help bakers and cafes market the event. We will also be scouring the land to find the best cupcakes in the UK (see competition details below). The six best cupcakes will go on to represent one trading day of the week, with the champion cupcake representing a super-indulgent Saturday!

But that’s not all. A special window-dressing competition will also run nationally to promote cupcakes during the week and put bakers’ artistic talents to the test.

And British Baker will be organising a PR campaign to drive awareness of the week in the national media.

POS material now available for National Cupcake Week

Point-of-sale material is now available for you to display during National Cupcake Week. A branded A4 and A3 poster is downloadable, with space to add your own text. The National Cupcake Week logo is also available, so make sure you use them in your shops to generate consumer interest and to promote the week.

British Baker will also be sending out a branded poster on August 28 to bakeries and cafés who subscribe to British Baker.

Point Of Sale Material
The logo is available free for dowload usage by bakers, cafes and retail outlets to promote their participation in National Cupcake Week to consumers. Its download and use by any parties or companies other than the above or for promotion of products other than retail cupcakes sold to the consumer, requires the specific permission of British Baker.

Click here to download

A3 poster
A4 poster
National Cupcake Week logo: jpeg or eps

>> Window Dressing Contest

>> Cupcake Competition Winners


To find out more about National Cupcake week, please contact:

Andrew Williams
Tel: 01293 846592
E mail:

To discuss PR opportunities, please contact:

Susann Jerry
Tel: 020 7492 6925
E mail:

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