British Baker is proud to support National Doughnut Week 2006 on May 6-13. All high street craft bakers can register – to do their bit for charity and reap the significant business benefits of getting involved.

National Doughnut Week, sponsored by BakeMark UK, raises money for The Children’s Trust, a national charity that provides care, education and therapy for children with multiple disabilities and complex health needs. Get involved and boost your bottom line for a good cause.

In the coming weeks, we’ll be showing you how the money raised can make a real difference.

• Register now. Email Christopher Freeman at Dunns Bakery at or tel: 020 8340 1614 or 07776 480032. You’ll get a bumper pack of eye-catching point-of-sale material and a guide to getting media involved.

Celebrity chef and popular TV personality Ainsley Harriott is putting his support behind The Children’s Trust and its 2006 campaign, in the hope that even more cash will be raised. He says: “Everyone deserves a treat now and then and National Doughnut Week provides a fun opportunity to treat someone to a delicious, mouth-watering doughnut!”