Just Desserts has appointed a new business development manager to support its sales growth strategy in the foodservice and hospitality markets.
Rory Wallin is swapping pubs for pastries to join the Shipley-based bakers, which produces award-winning, hand-crafted patisserie.
Wallin, who has a strong sales and managerial background, joins from County Inns in Chester, where he was a pub manager and trainer. Prior to that he held sales and area/field representative positions within the pub, club, construction and contractor sectors.
James O’Dwyer, managing director of Just Desserts, commented: “We are delighted to have Rory on board. We are looking to develop new areas of business for our portfolio of premium desserts and patisseries and we believe Rory’s background will help us to further drive sales in key growth sectors.”