Don’t forget to get creative and enter our national cupcake competition, sponsored by Puratos, in the run up to National Cupcake Week, and get your recipes in by the new date of 22 July.

British Baker and co-sponsors of National Cupcake Week (14-19 September), Puratos, welcome all bakery professionals up and down the country to join in the fun by submitting their outstanding recipes and designs.

Entries will be assessed by a top panel of independent judges, including:

* Baking guru Dan Lepard - The Guardian’s bakery writer, blogger and author of several well-respected books on baking. A past British Baker columnist, he has acted as a consultant to many bakeries and works with Bakehouse.

* Mich Turner - founder of London’s multi-award-winning-Little Venice Cake Company and author of three cake books. She has been a consultant to Marks & Spencer and has a line of celebration cakes in Sainsbury’s.

* Fiona Burrell - author of Leith’s Baking Bible from Leith’s School of Food and Wine, and is a regular columnist in British Baker.

In order to contend for the cupcake king or queen title, we need you to send us a commercial scale recipe and method including topping (one that could be produced in a shop), plus photography, along with an application form, which you can download from the dedicated cupcake week page on our website -

The 10 best recipes and images will be shortlisted, and the chosen entrants will then be contacted by the judges.

The panel will then whittle down the shortlist to six winning recipes. Each of these will represent one retail day of the Week, from Monday to Saturday. An overall champion of cupcake champions will also be crowned.

National Cupcake Week is being used to support the sale of cupcakes in any outlet that sells them, from craft bakers to cafes, supermarkets and convenience stores.

Please remember:

Only professionals who either make or supply cupcakes as a business are invited to enter.

The deadline is 22 July 2009.

Send your entries to or post to Cupcake Competition, Elizabeth Ellis, William Reed Business Media, Broadfield Park, Crawley, West Sussex RH11 9RT.