Britvic and PepsiCo UK are to relaunch their functional water brand V Water under the new SoBe soft drinks brand.
The six-strong range: Shield (Lemon & Lime) with Vitamin C, Zinc & Echinacea; Detox (Elderflower & Pear) with B Vitamins, Artichoke & Dandelion; Vrroom (Tropical Citrus) with Vitamins C, D & E, Calcium, Zinc & Selenium; Kick (Ginger & Mango) with Ginseng, Vitamins C, B3, 5, 6 & 12; Glow (Pomegranate & Blueberry) with Zinc, Selenium and Vitamins E & C; and Forti-fight (Blackcurrant & Goji Berry) with Zinc & Vitamin C, are available in 500ml bottles.
"Functional water has been a star performer over the past year with sales of V Water growing by 152% (Nielsen Scantrack MAT 25 December 2010).
"However, we believe there is even more room for growth. That is why we are investing £5m in marketing the new SoBe V Water range, which our research shows will help extend the appeal ofthe brand and help grow the category," commented Jon Evans, head of seed brands at Britvic.