Baking cases producer Chevler has joined Puratos as a sponsor of National Cupcake Week (NCW).

Sales director Mike Wescomb said that the firm is proud to sponsor NCW and is happy to support all creative bakers taking part to develop new and innovative ideas.

"As the UK’s leading manufacturer of baking cases, we are launching a gold, silver and multi-coloured cupcake range to help bring individuality to the market," said Wescomb. Chevler is offering all bakers taking part in NCW a sample pack of this new range. Call 01844 344231 for details.

l Don’t forget to enter our National Cupcake competition in the run-up to NCW.

The deadline, 22 July, is almost here. Our panel of independent judges includes: Dan Lepard, Mich Turner and Fiona Burrell. Just send us a commercial-scale recipe and method, including topping, plus photography and an application form, which can be downloaded from BB’s website bakeryinfo.co.uk.

Send your entries to cupcakes@william-reed.co.uk or post to Cupcake Competition, Elizabeth Ellis, William Reed Business Media, Broadfield Park, Crawley, West Sussex RH11 9RT.