Bagel brand New York Bakery Co has launched a crowdsourced bagel recipe book, after inviting fans across the UK to submit their favourite recipes.
The recipe collection features more than 20 suggestions, developed and voted for by New York Bakery Co fans as part of its ‘Start Spreading’ Facebook campaign.
They include New York-inspired recipes: the Manhattan Start-Up, 5th Avenue Fill-Up and Holey Guacamole. The book also features topping suggestions for New York Bakery Co’s range of plain, cinnamon & raisin and red onion & chive bagels, and has been published online on the firm’s Facebook page.
Last month New York Bakery Co’s manufacturer, Maple Leaf Bakery UK, announced it would be investing £11.5m in a new production line at its bagel plant in Rotherham as it streamlines the business further.
Following a boost to bagel sales of 30% in the first quarter, to 31 March 2013, New York Bakery Co said it had “major UK expansion plans”. The firm said these plans would strengthen the brand’s category leadership, as it looks to double UK household penetration in the next five years.