Scandinavian free-from baker Fria is launching its products in Ireland.
The family based bakery specialises in gluten-free, milk-free and lactose-free frozen bakery products, which are now available in Supervalu stores in the Cork region of Ireland.
The products are also available online via Heaven & Health, which delivers Fria products in the greater Dublin area.
Gunilla Lisspers, Fria’s export manager, said: “We’re very excited to be launching Fria in Ireland and this is another testament to the growing consumer demand for our free-from products across Europe.”
Gráinne Denning, CEO for the Coeliac Society of Ireland, said: “With the prevalence of more than 1% of the Irish population having coeliac disease, we welcome new brands which add to the choices for those on a gluten-free diet. Diverse product ranges such as this help coeliacs to expand and maintain their gluten-free diet.”
The bakery has been producing free-from products since 1996, and currently distributes to Sweden, Norway, Denmark, Finland, the Netherlands, Italy, Belgium, Germany, Switzerland and the UK.