Northern Foods’ bakery division has seen solid seasonal demand over Christmas, according to its interim statement for the 13 weeks ended 27 December 2008. Underlying revenue was up 1.9%, with average prices increasing by 2%.Its Fox’s brand is still benefiting from the ‘Vinnie’ advertising campaign and the firm also noted a good performance for its own-label and Matthew Walker puddings. The third quarter also saw the launch of the firm’s branded ‘Scrummie’ range of puddings. In bakery, year to date underlying revenue grew by 4.6%.
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