Northern Foods’ bakery division has seen solid seasonal demand over Christmas, according to its interim statement for the 13 weeks ended 27 December 2008. Underlying revenue was up 1.9%, with average prices increasing by 2%.
Its Fox’s brand is still benefiting from the ‘Vinnie’ advertising campaign and the firm also noted a good performance for its own-label and Matthew Walker puddings. The third quarter also saw the launch of the firm’s branded ‘Scrummie’ range of puddings. In bakery, year to date underlying revenue grew by 4.6%.
Within its chilled division, Northern Foods has responded to the current financial climate with new value ranges, including chilled pizza, value sandwiches and salads launched during the third quarter. Underlying revenue rose 5.3%.
Stefan Barden, Chief Executive of Northern Foods, said: “Our key Christmas trading period has been delivered effectively and we continue to respond to the recessionary environment with new value ranges alongside our traditional premium products.”
Group underlying sales for the third quarter rose 3%.