UK confections and decorations company Orchard Valley Foods has launched a new service called Secret Ingredients. Customers to its online site can choose from a range of confections, including: five-colour star mix or purple glimmer sugar, caramel cubes and silver balls.

The new service is designed to suit businesses of all sizes, from bakers to cupcake makers, chocolatiers and tea and coffee shops. The ingredients are available in either 1.1-litre or 2.5-litre tubs, and are suitable for a range of products, such as cupcakes, cookies, whoopie pies, iced buns and doughnuts.

"While we know that customers will be interested in the decorations themselves, and the fact that, at last, they can buy them in convenient sizes to suit their needs, we are also focused on delivering a really positive online shopping experience," said Orchard Valley MD Mike Forrester.