Flour-buyers can order online in a new ADM Milling initiative which it claims is an industry first.
The UK’s largest independent flour miller has set up [http://www.4flour.co.uk] which lets customers order and manage their flour and bakery ingredients online.
Retail craft bakers and bakery food manufacturers can now access their business account information - from delivery to invoice and technical data, search for products and set up favourites lists to make repeat purchasing easier.
The website also features information on product specifications and recipes, as well as wheat harvest updates, announcements and industry news.
"4flour provides registered ADM Milling customers with a comprehensive and confidential account service, delivering a new era in customer service," said sales and marketing director Tim Cook. "It is designed to make business operations easier, bringing convenience and manageability to the user’s fingertips."