Peter’s Premier ’All Day Breakfast’ slice is a new product that aims to tempt on-the-go consumers.
The full English breakfast in a slice can be served hot or cold, and fuses breakfast ingredients together in pastry: bacon, egg, sausage, beans and brown sauce (rsp: £1.39).
James Osgood, marketing director for Peter’s Foods, said: "Consumers get excited by new ideas and inspiration and this new breakfast slice will further invigorate the snacking-on-the-go market and appeal to those looking for a freshly-baked twist on the traditional English breakfast any time, any place, anywhere.
"With savoury slices continuing to experience year-on-year value and volume growth, our strategy is to bring ideas and creativity to the market, so that the category continues to evolve and excite retailers and consumers alike."
The firm has also launched the Premier Pepperoni Pizza Slice, a hand-held savoury slice containing spicy pepperoni, tomatoes, chilli, garlic and basil.