Peter’s pies will now be enjoyed by football fans visiting Charlton Athletic Football Club, which has started stocking its products.

Peter’s Food Services, based in Caerphilly, Wales, already stocks a number of its pies at football grounds across the UK and has also recently launched a new range of premier pies, pasties and sausage rolls. The company spent two years and 100,000 on the new Premier Pie range, which, it said, “has already proven popular”.

“Pies and football are synonymous with each other, and after increasing pie sales at other grounds by 33% this year, we are confident of achieving something similar at Charlton through our focused approach to marketing and product experience in stadiums,” said James Osgood, marketing director at Peter’s.

Paul Ellison, Charlton AFC food and hospitality manager, commented: “We are very pleased to start a partnership with Peter’s based on great products and service and are looking forward to developing new ways of serving our fans at The Valley.”