Peter’s has seen its overall slice sales rise by 60%, following the launch of its Premier Slice Range in November. The firm said the range has "smashed sales targets" and has increased the sales of its slices in Tesco stores across Wales by 108%. "This is the most successful product launch we’ve ever had and proves that the time we spent perfecting the recipes and packaging to appeal to a wider audience has paid off," said marketing director James Osgood.
The range features eight varieties, including Spicy Chicken Fajita and Chilli Beef, and is designed for eating on the go.
The firm said sales of its existing slice ranges are also up by 52% this year.