Bakery ingredients company Cereform and yeast supplier Mauri Products are to be ‘amalgamated’ after parent company AB Mauri appointed Andrew Pollard as MD for both businesses in the UK.

Pollard, who was previously sales and marketing director at Cereform, replaces outgoing MD Mark Turner and will head up both Northampton-based Cereform and Hull-based Mauri Products, which between them have four factories in the UK.

He said: “I am delighted to have the opportunity to lead this amalgamation of the two great AB Mauri businesses based in the UK. We have a substantial investment plan in place to improve our customer offering and I believe that we will offer even greater technical benefits by combining the expertise from both disciplines.

“I am very excited at the prospect of continuing the work already started to establish AB Mauri as the global leader in developing and growing the baking business.”