Savoury pastry product specialist Pork Farms has teamed up with Peperami and Branston to launched a number of co-branded recipes.
The new partnerships will see a Spicy Hit sausage roll with Peperami and two Pickle Hit sausage rolls - one with Branston Pickle and cheese and one with Branston Pickle and sausage meat - available from mid-March. The firm is also launching a Pork and Branston Pickle Pork Pie.
Pork Farms general manager, Nigel White said the firm felt the sausage roll market was in need of a “new image”.
“Our plan for 2010 was to hit the market hard with an innovative, fresh new range that would invigorate and grow the category,” he explained.
“Our new co-brand products aim to broaden consumer appeal and drive a new and younger audience to the fixture.”