Savoury pastry product specialist Pork Farms has teamed up with Peperami and Branston to launch a number of co-branded recipes.
The new partnerships will see a Spicy Hit sausage roll with Peperami, as well as two Pickle Hit sausage rolls one with Branston Pickle and cheese and one with Branston Pickle and sausage meat, available from mid-March. The firm is also launching a Pork and Branston Pickle Pork Pie.
Pork Farms general manager, Nigel White said the firm felt the sausage roll market was in need of a "new image".
"Our plan for 2010 was to hit the market hard with an innovative, fresh new range that would invigorate and grow the category," he explained.
"Our new co-brand products aim to broaden consumer appeal and drive a new and younger audience to the fixture."
The sausage rolls will be available in both King Size (133g) and a six-pack of Snack Sausage Rolls (210g) for £1.29 and £1.49 respectively. The pork pie will be available in a four-pack of Snack Pork Pies for £1.49.