Premier Foods is launching limited-edition Mr Kipling Fiendish Fancies for Halloween. A variation on its popular French Fancy, the new cakes will have orange and black icing and Halloween-themed packaging.

"This variant of the popular French Fancy will help retailers maximise their seasonal sales," said Dan Ince, head of marketing for Mr Kipling.

The ghoulish themed cakes will be available in cases of 12 from October.