Chilled speciality breadmaker New Primebake is on a recruitment drive following its acquisition by Icelandic food giant Bakkavör Group.

The undisclosed deal is awaiting Office of Fair Trading approval in the the next few weeks, which would create the largest supplier of chilled bread products in the UK.

Meanwhile, the firm has been advertising in the local press for production and despatch operatives at its Nantwich plant. More jobs are on the cards when an extension is built on the site at the end of the year. It supplies major UK retailers with products such as filled garlic baguettes and craft breads.