(Bromley, Kent), a Lakeland Dairies company, makes cream which can be used on Christmas desserts.

Simon Muschamp, head of marketing at Pritchitts, says: "During the festive season, customers seek comfort food due to the colder weather, and are more willing to treat and indulge themselves.

So your Christmas offering should be full of indulgent desserts, such as chocolate roulade decorated with holly, cream-filled brandy snaps and cheesecake."

Millac Gold and Roselle Supreme taste just like fresh cream but have the benefit of a long ambient shelf-life, eliminating the need for chilled storage, says the firm. Both are available in one-litre packs for pouring or whipping.