Bodmin-based pasty supplier Proper Cornish has unveiled a £200,000 rebrand, altering its name from Proper Cornish - Real Pasties, to Proper Cornish Food Company.

New branding focuses on the company’s Cornish roots, stressing provenance, premium and quality, featuring on everything from swing signs outside local bakeries to the new company van livery unveiled this week.

Proper Cornish Food Company sells both locally, and nationally to wholesalers, pasty shop chains such as Pasty Presto and multiples including Sainsbury’s.