Pukka Pies is to launch its range of microwaveable pies into the foodservice and wholesale sectors. The pies can be microwaved from frozen in three-and-a-half minutes the result of extensive development and test-marketing by the firm, which includes a new shortcrust pastry recipe designed specifically for the microwave.

Initially available in steak and chicken varieties, the pies are flow-wrapped, six pies to a case.

"Creating a microwaveable pie such as this has been something of a holy grail for the industry," said MD Tim Storer. "Extensive consumer research has reported fantastic results and they have scored consistently high marks in texture, taste and quality tests."

The new pies are promoted in a TV campaign, launching this month, and are available from Pukka Pies distributors and wholesalers.