Push for Ice Tea
Britvic is to launch a £1m summer marketing campaign to push sales of its Lipton Ice Tea brand. The drink fits into the ’Cold Hot Drink’ category, which Britvic said is the fastest-growing sub-category, up 123% in volume (data: Nielsen Scantrack Total Coverage MAT 16.04.11).
To continue reading, register for free
You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!
Don’t miss out:
- Unlimited access to content
- Regular newsletters to your inbox
- Save articles to read later on
- A more personalised experience
Already registered? Please log-in here