Quiche market in slow progression
Sales growth in the chilled quiche market was sluggish last year, with consumers put off by the product’s dated image and uninspiring flavours. The UK spent £140m on chilled quiche in the past year, but the category has only seen growth of 0.5% year-on-year (Kantar Worldpanel 52 w/e 20 March 2011).
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