Kudos Blends, the leading supplier of technically driven raising agents, has secured a distributor for its products in the USA.

The Shropshire-based business has a signed a deal with Brenntag North America, which it said will “expand the reach of Kudos’ low sodium solutions for baked goods throughout the United States and provide quality local support to existing customers”.

Brenntag North America will be responsible for the distribution of Kudos Potassium Bicarbonate, a product developed as an alternative to sodium bicarbonate to aid bakers in reducing sodium content without removing salt.

Dinnie Jordan, chief executive of Kudos Blends, said: “As the demand for sodium reduction solutions increases across the globe, it is important for Kudos as an industry leader to be able to meet customers’ needs and provide them with the products and knowledge they need on a local scale.


“Brenntag was the ideal choice for us, due to its proactive approach and focus on understanding their customers. A strong and fruitful partnership is sure to be developed with Brenntag and they are a welcome addition to our team.”

Leslie Darden, marketing director, Brenntag North America, added: “Brenntag is committed to bringing innovative solutions to our customers. Kudos brings patented technology and a commitment to continuous innovation that will bring technical expertise to our customers. We are excited for this partnership and believe the Kudos product line is an excellent addition to our product portfolio.”