Within-based Raven Patisserie has changed its name to Tiptree Patisserie following the purchase of 100% of its shares by Wilkin & Sons, manufacturers of Tiptree fruit conserves, in April this year.
Raven Patisserie has been working to rebrand its most popular lines since then, and decided that the name Tiptree would be fitting for the firm.
“It will enable us to expand its product range alongside our other brand Passionately Cakes, enlarge our workforce and move into supplying retail customers,” said operations director Daren McGrath.
“As well as fully making us part of the Wilkin & Sons family it does have its obvious commercial advantages,” he added.
A subsidiary brand of Wilkin & Sons Limited, Raven Patisserie, previously located in Braintree, moved to a new purpose-built production site in November 2009 in order to accommodate its expansion plans.
Wilkin & Sons acquired cakes, tray-bake and bar manufacturer Passionately Cakes in 2003. Passionately then joined forces with Raven Catering, to form Raven Patisserie in 2005.
Tiptree Patisserie makes handmade cakes and patisserie which is supplied to hotels, cafe, restaurants and event caterers.