Following its purchase from Northern Foods a year ago, savoury pastry brand Pork Farms is re-establishing its brand with a new look.

The re-brand, commissioned by general manager Nigel White, is designed to give it a more modern and contemporary look. "The Pork Farms brand is category leader, worth over £80m, with strong emotional loyalty," said White. "People see our products as sociable foods, linked to good times and togetherness.

"We need to communicate more clearly our natural, wholesome food values."