Walkers’ new premium crisp brand Red Sky has launched a new advertising campaign for Spring. Featuring the strapline ’From Nature’s Kitchen’, the TV advert consists of various creatures - for example squirrels and bees - working together to harness the ingredients in Red Sky, with the voiceover: "nature works hard so you can enjoy new Red Sky Potato Chips".

Launched in February this year, the crisps contain only 100% natural ingredients and are available in West Country Bacon and Cream Cheese and Anglesey Sea Salt in 40g formats.

Roger Edmonds, senior brand manager of Red Sky, says the campaign is designed to highlight the natural taste of Red Sky. "It has scored really well and we are totally confident that this will boost sales of the new brand even further."