A new website has been launched for this year’s National Doughnut Week, which offers bakers the chance to increase profits and raise money for charity from the sale of doughnuts.
Running from 9-16 May, the week, sponsored by BakeMark, raises money for the charity The Children’s Trust, which provides specific care and therapy for children with multiple disabilities.
For every doughnut sold, money is donated to The Trust, and to celebrate the charity’s 25th year, the target is to raise more than £50,000.
Bakers can now register on the website www.nationaldoughnutweek.org, where they can find tips on getting started and ideas to raise money. All those who register will receive posters, balloons, collection boxes and PR support.
Those who register by 3 April will also receive a complimentary bag of either Craigmillar Doughnut Concentrate or a box of Readi-Bake Topped Ring Doughnuts.
“The monies raised help a really worthwhile cause - and with The Children’s Trust celebrating its silver anniversary this year, there will be quite a bit of media interest in the event, all of which should help drive sales for bakers throughout the UK,” commented Lisa Boswell, marketing manager at BakeMark.