Reynards has introduced a range of Push Pop cupcake containers to the UK wholesale bakery market.

The food packaging supplier’s clear PVC containers are the company’s latest development in response to the fast growing cake pop and cupcake sector, which was first made popular in the US. It allows consumers to gradually eat cake products by pushing it to the top using a lolly stick.

Reynards’ innovative packaging also enables customers to hold and eat cake products with ease.

The Push Pop containers come in packs of 100 with an optional acrylic display stand to hold 28 units.